Significant changes are observed in the fruit and vegetable market of Russia in the current macroeconomic conditions.

The costs of purchasing material and technical resources are increasing for vegetables and fruits producers, difficulties arise with their supplies, logistics, maintenance, provision of various services being integral part of business processes in the agro-industrial complex. At the same time, internal competition is growing, new production technologies, new varieties and hybrids, plant protection products, fertilizers, machinery and equipment are emerging.

At the same time, the quality requirements for vegetables and fruits are increasing, phytosanitary requirements, the legislative framework, and measures of state support for agricultural production are changing. Consumer preferences are changing also.

For suppliers of machinery, equipment, seeds, fertilizers and other material resources used both in agricultural production and in the subsequent refinement, storage and sale of vegetables and fruits, new market niches associated with the departure of a number of companies from Russia are being freed up; which gives an additional incentive to promote their own technologies and innovations and demonstrate them on our platform is for market participants, including its leaders – members of the National Union of Fruit and Vegetable Producers which is the organizer of the event. .

The Global Fresh Market Vegetables & Fruits exhibition provides an optimal balance between the interests of both fruit and vegetable producers and suppliers of innovative technologies