21.06.2023 г.

We are actively filling the Business Conference Programme and are pleased to present you the thematic session “Merchandising Trends. Features of working with product brands in the Fresh segment.”and are pleased to present you the thematic session “Merchandising Trends. Features of working with product brands in the Fresh segment.”

Session is organized by AMA, first association of merchandising agencies. – АМА,

Following speeches are planned during the session:

1. Dumitro Chatterji, Head of External Analytical Products, and Yana Belugina, Head of Customer Analytics, Lenta. Topic “Retailer data for sales planning, trade marketing and merchandising. Understanding the buyer. Customer journey map.»

2. Ekaterina Oronova, Head of Merchandising and BTL direction of JSC Essen Production AG. Topic “The role of merchandising in brand sales.”

3. Evgeny Akentiev, Head of New Products Development at RA Gradus. Topic “Data analytics as the basis for building a trade marketing strategy in the freshfood segment.”

4. Ksenia Gomozova, Head of instore Activities, Smollan, topic “Promotion of the Fresh category with the help of DMP.” The session will be moderated by Gleb Makin, President of AMA, Executive Director of RA Gradus.